Media companies suggest businesses on how and where to market, and how to current a favourable impression of on their own to the general public.[one] Key solutions involve advertising, public relations along with other sorts of media management.
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James Walter Thompson joined Carlton's firm in 1868. Thompson promptly turned their best salesman, acquiring the business in 1877 and renaming it the James Walter Thompson Corporation. Recognizing that he could promote extra space if the corporation furnished the assistance of establishing articles for advertisers, Thompson employed writers and artists to variety the primary regarded Inventive Division in an advertising agency.
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